The partnership between Red Bull and team manager Ralph Denk's operating company has been formally sealed. Starting with the 2024 Tour de France, Red Bull will join long-time partners BORA and hansgrohe as another main sponsor. Starting in 2025, a new U23 program will also bridge the gap between the juniors and the WorldTeam.
After the foundations for the joint venture were laid at the end of January, the partnership was worked out in just three months and officially signed this week. From the Tour de France onwards, the German team will ride in the peloton with a new look and under the name "Red Bull - BORA - hansgrohe". The declared goal is to become the top address in professional cycling in the long term.
Team Manager Ralph Denk
"I am very grateful to all three name partners. It is clear that we have one goal, one vision, when you look at how quickly we have implemented this partnership. Without BORA and hansgrohe, we would not have grown to this great level. Red Bull has a very cooperative approach - together with BORA and hansgrohe. Together we will share many new highlights."
Willi Bruckbauer, CEO BORA
"We are in the tenth year of our main sponsorship and have already achieved a lot together with the team. I particularly remember Peter Sagan's 3rd World Championship title in 2017, his Paris-Roubaix victory in 2018 and Jai Hindley winning the Giro d'Italia two years ago. Successes that I experienced live on site and of which we are very proud. Now we are delighted with the team that Red Bull has added further resources and a wide range of expertise that offer the potential to reach a new level. It's a great opportunity for everyone."
Hans Jürgen Kalmbach, CEO Hansgrohe SE
"We are delighted to have Red Bull on board. The partnership brings great potential for the further development of the team. We are looking forward to the upcoming Grand Tour season and are keeping our fingers crossed for our guys!"
The goal: to be at the top of the sport
With Red Bull as majority owner of the operating company, Team Manager Ralph Denk will optimise the existing structure and benefit from the extensive performance expertise gained from other Red Bull projects.
Ralph Denk
"We have always been in a very healthy position and have achieved an extraordinary level together with BORA and hansgrohe. And we also want to continue to win in the future. That's why I was looking for another strong partner who fits with me and our current team, shares our vision and acts innovatively and sustainably. We have known Red Bull as a team partner for three years and they are known as a sponsor and developer in the sport like no other. We now have access to the Red Bull world. This knowledge is unique in the world of sports, and we look forward to benefiting from this expertise and taking the next steps together."
Focus on talent - new U23 team from 2025
The long-term development of iconic riders is a key part of the new strategy. Ideally, these riders will come from the team's own ranks of young talent. That is why a new U23 team will be created for the upcoming season. It is a further milestone in the Rookie Program, which already consists of the junior team "GRENKE - Auto Eder" as a recognised talent factory and the "Red Bull Junior Brothers" as an innovative scouting campaign. With the new U23 team, Red Bull - BORA - hansgrohe will offer the best talents a continuous career path from the juniors to the WorldTour starting in 2025.